Established in 1923, Walsh & Monaghan is a leading independent property and asset valuation firm with offices in the Shoalhaven, Illawarra, Southern Highlands and Far South Coast NSW.
With a fast-growing team and several new locations, they engaged The Marketing Clan to ensure their business would continue to deliver a consistent brand message and value proposition across their expanding channels of communication, and all offices through a thorough brand and marketing strategy.
Words such as ‘trust’, ‘honesty’, ‘advice’ and ‘service’ are frequently said, but infrequently delivered, by the commodity-driven models used by larger valuation corporates. As an independently-owned firm, Walsh & Monaghan prides itself on being genuinely available and personable, and taking the right path for each and every customer – not just the easiest one. Following in-depth strategy sessions and qualitative research, we established a clear positioning for the business to help frame its values, unique proposition, community engagement and customer experience: ‘That’s worth valuing’.
As we developed a robust brand communication strategy for Walsh & Monaghan, we simultaneously refreshed their visual brand identity. This provided a simple new framework to ensure everything was visually consistent, across both external and internal communication materials. Everything we produced – from collateral and advertising to the user experience on the website – carefully and consistently used the new visual assets to provide professional reassurance and demonstrate the expertise you would expect from such a well-established and proudly independent business.
We are a marketing agency based in Huskisson on the south coast of NSW and work with clients across Australia and overseas. Everyday, we help businesses with smarter marketing, brand strategy and measurable communication initiatives to help serve their customers better.
