The Challenge
Established in 1923, Walsh & Monaghan is a leading independent property and asset valuation firm with offices in the Shoalhaven, Illawarra, Southern Highlands and Far South Coast NSW.
With a fast-growing team and several new locations, they engaged The Marketing Clan to ensure their business would continue to deliver a consistent brand message and value proposition across their expanding channels of communication, and all offices through a thorough brand and marketing strategy.
The Strategy
Words such as ‘trust’, ‘honesty’, ‘advice’ and ‘service’ are frequently said, but infrequently delivered, by the commodity-driven models used by larger valuation corporates. As an independently-owned firm, Walsh & Monaghan prides itself on being genuinely available and personable, and taking the right path for each and every customer – not just the easiest one. Following in-depth strategy sessions and qualitative research, we established a clear positioning for the business to help frame its values, unique proposition, community engagement and customer experience: ‘That’s worth valuing’.
THAT’S WORTH VALUING
The Creative
As we developed a robust brand communication strategy for Walsh & Monaghan, we simultaneously refreshed their visual brand identity. This provided a simple new framework to ensure everything was visually consistent, across both external and internal communication materials. Everything we produced – from collateral and advertising to the user experience on the website – carefully and consistently used the new visual assets to provide professional reassurance and demonstrate the expertise you would expect from such a well-established and proudly independent business.
