Each year, we spend a lot of time talking with our clients about the importance of having – and then clearly articulating – a strong point of difference.
So, when one of those same clients recently asked us, ‘what makes The Marketing Clan different?’ it really flipped the conversation.
At a day-to-day level, there are many things that set TMC apart from marketing and advertising agencies. But if we had to succinctly articulate what makes us different, it all comes down to a client-first mindset that can be expressed in two simple words: Clan Do.
More than words.
At a basic level Clan Do is a fun twist on our business name. But it’s a lot more than that. Dive deeper and it’s all about having a solutions-focussed attitude that guides pretty much everything our team does.
‘Clan Do’ was born from a desire to do things differently to the big marketing and advertising agencies which can often be more focussed on achieving their own objectives and accolades, rather than servicing the true needs of their clients. How do we know this? Simply because, in past lives, we’ve worked in precisely such places. The balance isn’t always right.
Better solutions. Less Bull.
At TMC, we are proud to be Clan Do people, who bring Clan Do attitudes and Clan Do business smarts to every brief. Rather than talk the talk, but fail the walk, we leave the bull and excuses behind, and find solutions that work for you, your customers and, of course, your budget. Then we do what it takes to make it all happen, brilliantly.
Clan Do means valuing actions more than words.
- Making progress, not excuses.
- Stepping up, rather than stepping back.
- Being responsive, not rigid.
- Listening closely.
- Communicating clearly.
- Keeping our commitments.
- Respecting your brief and budget.
That’s Clan Do. If it sounds like something you and your team would value, please get in touch. We’d love to explore what it could mean for your business.
