Small businesses that carefully consider and strategically invest in marketing during tougher times stand a far better chance of surviving and thriving when economic adversity strikes.
Just as you engage a lawyer for legal matters, an insurance broker for protecting your risk, or a financial advisor for financial planning, independent marketing expertise can be critical to the success of your business.
For SME owners looking to optimise their marketing efforts without overwhelming their existing resources, engaging a part-time marketing consultant can be an absolute game-changer.
Making an impact with printed direct mail in the digital age Are your emails reaching your customers? Or are they lost in the sea of
Think of your capability communications like a prospectus – a marketing tool that showcases exactly who you are as a business, your expertise, core competencies and services. It gives your customers and prospects real confidence in your ability to deliver the products or services they need.
If you’re a business owner, entering awards can also create a greater sense of unity and pride among teams whether it is preparing for the entries, help telling the brand story or simply the celebration of being there on the night.
Having a well thought through and genuine Employee Value Proposition that is based on actual staff experience can give your organisation a better chance of attracting the right people, now more than ever.
Great companies find creative ways to make their connection to mission clear to their team. They’re always looking for opportunities to show – and reinforce – how each person’s roles contribute to the wider mission and success of the business.
Why great photography for your business is more important than ever before. A picture says a thousand words, so you want those visual ‘words’ to
It doesn’t matter what industry you’re in, or whether your marketing budget is big or small. There are all kinds of strategies and techniques to help improve brand ‘stickiness’.
The Greenhouse Huskisson is Jervis Bay’s first creative coworking space for local business people or visitors to the area.
A well planned and executed presentation can help ensure you’ll deliver a memorable and persuasive communication piece.
Right now might actually be the best time to invest in promoting your business, not putting a hold on your marketing.
A successful business has all its staff aligned with its strategy and a solid brand culture. But what are some of the considerations when it
I recently re-read my first blog post about our sea change written under The Marketing Clan. The last sentence I wrote was a hopeful one,
When meeting staff who are really passionate about their business, it gives positive reassurance for prospective customers.
When it comes to help persuading your customers to consider buying your product or service, have you considered the importance and the power of proof
Mellori – A Little Raven (Corvus Mellori) from South East Australia
Is your Marketing plan ready for your new financial year?
Branding Jervis Bay’s first local brewery.
Customer profiles, competitor research and determining your product benefits. We discuss some of the topics businesses should be considering when determining market positioning, customers needs,
What offer can you provide your customers that’s going to motivate them to choose your product of service? What to consider when it comes to creating a
There is often a misconception that a brand is simply a logo device or a visual identity, when actual fact there is a lot more
In this episode we discuss the importance of having a clear and consistent brand communication in your marketing. Your brand is central to distinguishing your
The great unfair business advantage. Unique perceived benefits, brand differentiators and thoughts on genuine customer value. We don’t all sit in a unique position where
Being recognised with a peer-awarded accolade can be an incredibly important aspect for any brand, business or individual
How might your business be able to become more socially responsible in the way it packages its products or delivers its services?
A good marketing strategy is like a road map; a clearly defined and carefully considered path leading you towards your ultimate business goal
Marketing, heh? It sure isn’t what it used to be. Whereas once upon a time, if you had a great product or service, creating a
Intuition will always have its place. But whether you’re starting a business from scratch or you’ve been in business many years, market research should be
Employees need to understand your vision and live your company values everyday.
Have we reached ‘peak email’ yet? It’s a question we’ve been pondering a lot lately, and certainly one you could be forgiven for asking, especially
Creating a brand strategy and new visual identity for Nowchem.
“We have already seen the benefits of what a professional and forward thinking marketing agency such as The Marketing Clan can do for our business.”
Macey not only retained all business client income in that period, but the marketing activity contributed to generating 20% growth in new leads of which 55% converted into new business.
Customer service is a source of competitive advantage for your brand.
From the desert to the Shoalhaven. Moving countries, starting up a business and living life on the NSW South Coast.
We are a marketing agency based in Huskisson on the south coast of NSW and work with clients across Australia and overseas. Everyday, we help businesses with smarter marketing, brand strategy and measurable communication initiatives to help serve their customers better.
