In this episode we discuss the importance of having a clear and consistent brand communication in your marketing. Your brand is central to distinguishing your point of difference and how you customers relate to your brand whether you are a service or product based business. Your customers’ perception of your brand can be based on your personality, value, tone of voice and relevance and is as important for your staff as much as your customers. How are you going to have a strong brand to help build customer value, loyalty and equity?
A successful business has all its staff aligned with its strategy and a solid brand culture. But what are some of the considerations when it