There is often a misconception that a brand is simply a logo device or a visual identity, when actual fact there is a lot more that goes into a brand whether you are a small business, big corporate or a start-up. What does your brand say about your business and how are you different from your competitors? Do you have a brand strategy? In this episode of The Gathering, we will be discussing a few of these topics in order to help provide a little insight.
A successful business has all its staff aligned with its strategy and a solid brand culture. But what are some of the considerations when it