Peter

Peter has worked in the advertising and media industries for over 25 years in Australia and the UK. After graduating with a Bachelor of Business (Communications) from QUT in Brisbane, he spent the first decade of his career specialising in direct and promotional marketing.

During the past 15 years Peter has been heavily involved at a senior level in the creative departments of both large multinationals and independently-owned agencies, creating fully integrated campaigns for everything from banks, energy companies and FMCG clients to automotive, agribusiness and wine. He’s received many honours along the way including prestigious awards at Cannes, D&AD, New York Festivals, Spikes, Kinsale Sharks, Caples and even the stupendously named Gold Award of Montreux.

Away from advertising Peter is a published children’s book author, freelance cycling feature writer and blogger. His love of road cycling and racing has seen him break more bones than he cares to remember and he currently sets off metal detectors at airports all over the world thanks to a series of titanium plates and screws in his left shoulder following a 70kmh crash in California.