Let’s face it. You’re busy running your business. Chances are you haven’t always got enough time to effectively plan and execute your marketing initiatives, on top of everything else.
There’s a lot of competition out there too. Keeping on top of what they’re up to, as well as keeping tuned in to your customers’ needs, is really challenging.
That’s where we can help.
We know every business has different needs. That’s why we insist on getting a better understanding of your business and your customers from the very start.
From there, we define, develop and deploy marketing ideas that can provide your business with a competitive advantage through differentiating your brand, customer message and value proposition.
Our work is always insight-driven and measurable, so you’ll see your return on marketing investment.
Research & Insights
Do you know what your competitors are up to, or what your customers or stakeholders feel about your brand? We can help you unearth insights to help create better value for your customers and a stronger position for your business.
Do you have a unique brand strategy? Are you communicating it consistently through your business and to your customers? Is it different from your competitors? We have a strategic planning process to help get there.
What’s your unique selling point? Are you reaching your audience with the right messages at the right time and place? How will you measure success? We can help you get clarity as to what, when and where you should communicate your message to your customers.
Creative & Content Creation
Are your communications as successful as they could be? Whether you want fresh creative concepts for a promotion, a customer presentation or you need big creative campaign ideas or art direction, we have award-winning creatives in our team to execute the strategy.
Brand Identity & Design
Does your brand identity reflect who you truly are as a business? Is it in need of a little spruce up? Do you need to start over? Choosing a new brand visual identity or a revamped logo to reflect your positioning can dramatically differentiate your business from another. How that is then applied to your sales collateral, digital presence, point-of-sale material and retail merchandising can be the difference between customers choosing you over your competitors.
Advertising & Direct Marketing
How effective is your current advertising? Are you making the most of your limited marketing dollars? Whether you want to create brand awareness, generate leads or sales enquiries, we can develop and execute measurable advertising and direct marketing campaigns to help your brand or business stand out.
Are there other ways to get your message into the market? Could you be using PR to help grow your bottom line? It doesn’t need to be complicated. But a clever PR strategy can be a powerful part of your communication mix, by amplifying your brand’s story or proposition via selective media channels or events. It can add real credible clout when your story is told in the right way through the right media channels. It can equally help with corporate communications and reputation management.
Is your online brand keeping up with the rest of your business? How does your website compare to those of your rivals? Fact is, your brand’s online experience is just as important as it is in the physical world these days, if not even more. We’ll work with you to help develop the most effective digital experience for your customers while ensuring it stays consistent with your overall communications strategy.