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News & Views

Understanding your market position

Customer profiles, competitor research and determining your product benefits. We discuss some of the topics businesses should be considering when determining market positioning, customers needs,

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Research & insights

Intuition will always have its place. But whether you’re starting a business from scratch or you’ve been in business many years, market research should be

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Diving in with AUP.

“We have already seen the benefits of what a professional and forward thinking marketing agency such as The Marketing Clan can do for our business.”

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Marketing ROI

Macey not only retained all business client income in that period, but the marketing activity contributed to generating 20% growth in new leads of which 55% converted into new business.

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Sea change

From the desert to the Shoalhaven. Moving countries, starting up a business and living life on the NSW South Coast.

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