Terry

Throughout his 35-year marketing career, Terry has spent the bulk of his time involved in identifying and creating business growth opportunities for major clients in both Europe and Australia. Central to this has been gaining an understanding of buyers’ persona through data insights and primary research, how the sales cycle for their business works and how to ensure each component is working to its best effect, whether through measurable acquisition, activation or retention strategies.

There’s not much Terry doesn’t know about the professional and financial services sectors, both in business and consumer marketing. His experience includes PWC, Westpac Business, Private and Institutional Bank; Westpac Bank – Consumer Markets, BT Super, QBE, NRMA and CFO Advisory. He possesses a truly integrated approach to developing communication strategies, having worked across all media and disciplines within a number of advertising, marketing services and digital agencies. He’s also an excellent project manager and has a practical understanding of the processes needed to ensure campaigns are developed on brief, on time and on budget.
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Away from marketing, Terry is an avid golfer and regularly sails. His passion for sport extends to coaching and managing his local soccer team to following Derby County. Oh, and if Wales is playing in the rugby, best you call back later.