Venus Shell Systems

Brand Identity and Marketing Collateral Design

The Marketing Clan was first engaged to help develop the overarching brand strategy for the Venus Shell Systems business and produce a range of marketing communications materials for the global launch of its brands.
As a new and dynamic bio-tech start-up, Venus Shell Systems needed to position their products and seaweed extracts under one corporate brand. However with very different uses – ranging from nutritional food ingredients to digestive health products, pharmaceuticals to skincare treatments – each of products needed to be clearly differentiated, making it relevant to different industry categories and target audiences.
Phycology is the study of seaweed, so Phyco was chosen to become the prefix to shape the naming convention and brand hierarchy – both for current products as well as future ones. For a company as unique as the species of seaweed it cultivates, we were able to establish a brand story that was shaped by the category Venus Shell Systems created, and the unique provenance story of its beginnings in the Shoalhaven region

Positioning Venus Shell Systems to global audiences, the marketing material needed to demonstrate innovation, scale, versatility, sustainability and of course include persuasive communication for each of their newly-launched brands – PhycoGreen™, PhycoDigest™ and PhycoDerm™.

​To achieve this, The Marketing Clan designed and produced a fresh new brand identity and ensured a consistent design language and messaging that was consistent through all communication channels and media.