The world’s best brands all have one thing in common. They’re sticky. Very sticky. In other words, they’re strong, memorable and, ultimately, very hard for customers to ignore or forget. Which raises the question, how sticky is your brand?
It doesn’t matter what industry you’re in, or whether your marketing budget is big or small. There are all kinds of strategies and techniques to help improve brand ‘stickiness’. But, before that, the first step is to work out how sticky your brand actually is.
The good news is you can find out in less than 3 minutes with this clever little ‘Sticky Brand’ Scorecard, created to help you identify where you’re winning or perhaps where you need to review certain aspects of your brand. It’s fast, easy and, even better, it’s entirely free.
Every business and brand can benefit from being stickier, not only to attract and retain customers, but also your staff. So, we encourage you to try the ‘StickyBrand Scorecard’ now. Who knows what you might discover?
