The great unfair business advantage. Unique perceived benefits, brand differentiators and thoughts on genuine customer value.

We don’t all sit in a unique position where we’re the only product or service in our category. What can you do to create your perceived point of difference whether it is in customer service, product delivery or that little bit of extra value to attract customers? Are you communicating a genuine point of difference? Are you part of the herd or adopting well thought-through communications strategy? Thought provoking considerations for those businesses who want to separate themselves from the competition.