Customer profiles, competitor research and determining your product benefits. We discuss some of the topics businesses should be considering when determining market positioning, customers needs, competitive reviews and how product benefits can help create a point of difference. Informative, light-hearted and as usual delivered with a bit of banter.
Internal Marketing – effective communication to your team.
A successful business has all its staff aligned with its strategy and a solid brand culture. But what are some of the considerations when it