When it comes to help persuading your customers to consider buying your product or service, have you considered the importance and the power of proof points? No matter whether you are a product or service based business it is helpful to have a proof point. Whether you can back your claim or position with a genuine proof point be it an accolade, scientific study, white paper or testimonial, it all helps someone make a purchase decision. In this episode we talk about some of these considerations with some examples. Additionally, we talk about some of the things to consider when it comes to call to action to you get your customers to do something.