Long-term TMC client, Nowchem, required strategic and marketing support for the official launch of their Pharma and Skincare contract manufacturing division.
In a technical and highly specialised market with stringent Therapeutic Goods Association (TGA) compliance and legal obligations, we needed to effectively target established Pharma companies looking to outsource new product development and bespoke volume manufacturing runs that couldn’t be delivered through their existing production supply chains. Secondary markets were also identified – industry consultants, start-ups and businesses with no specialist manufacturing facilities of their own.
Given the complex nature of formulating and producing therapeutic products in Australia, contract manufacturing leads are also traditionally ‘long-burn’ with the conversion process often taking 6 months or more. As such, it was essential to help maximise the volume of high-quality leads.
Specifically, Nowchem required our support in four key areas:
The first critical step was to identify an appropriate positioning for the Pharma & Skincare division that sent a clear and compelling message to the key target audiences. We then applied this to the development of a credible web presence that set Nowchem apart from its competition, presented its core contract manufacturing capabilities, and also provided an automated lead management process to save Nowchem time and money by identifying and filtering potential clients and prospects.
Sub-branding was further developed for the new division based on our earlier rebrand of the parent company, Nowchem. We then provided creative direction and UX mapping for the new website, which was then built in partnership with local IT specialists, IT Basecamp. At the same time, we provided creative direction and base content for a suite of targeted sales materials and content to generate and qualify new business leads.
Since the launch, Nowchem is generating 4-5 qualified leads for its Pharma & Skincare division per week, providing credible opportunities for growing the division.
We are a marketing agency based in Huskisson on the south coast of NSW and work with clients across Australia and overseas. Everyday, we help businesses with smarter marketing, brand strategy and measurable communication initiatives to help serve their customers better.
