2016 was the 19th year that Australian Underwater Products held their Oceanic Scuba Centres Conference. It is the biggest event in the calendar where all the retailers are invited to hear about new products, industry developments but more importantly the benefits of being an Oceanic Scuba Centre.
This year, The Marketing Clan was invited to help develop the communication for what was to be a different conference.
The objective was to deliver real added-value to the retailers as business partners to AUP by providing insights and support from an overall business perspective, which was a departure from previous conferences.
Our job was to help create a theme for the conference and articulate what this year’s conference meant to AUP and their vision to deliver more value and business growth opportunities to their customers.