The Challenge
Shoalhaven Neighbourhood Services is not-for-profit organisation that has been educating and providing essential supporting services for the Shoalhaven community for over forty years. From Aged Care services to NDIS service provision and community support groups, SNS is a vital pillar of the Shoalhaven for many people.
We were originally asked to help redesign their visual brand identity to create a positive, consistent and contemporary look that could be carried across their printed marketing collateral. We needed to ensure their services were clearly distinguishable from competitors, whilst being easily identifiable for their different audience groups. Recently, we were asked to redesign their website so that it was in line with the new branding as well as providing an easy to use digital platform that clearly detailed what they do and how they help the community.
The Strategy
We needed to ensure that all marketing material clearly communicated their positioning, as well as their services to all their community stakeholder groups. It was also critical that we enabled the SNS team to be able to easily update the content through templated collateral and an intuitive website administration. The website not only had to be clearly laid out and consistent with the brand, but also provide a simple user experience and be accessible for the audience groups.
The Creative
Since we had created a design language for the brand, rolling it out across the site was important to ensure consistency and a clear understanding of the categories of support services. The segment colours clearly identified the services offered throughout the community whilst specific photographic style was used to ensure the personality of the brand comes across throughout the material and content. It really had to resonate with the audience.
Stronger connections. Stronger communities.
The Results
Since the launch of the site in October, SNS has been very happy with the way the site clearly communicates their offering to the community and the way that staff, volunteers and audience are able to easily interact with the site.
“We are so pleased with the new look of our fabulous website which is friendly, welcoming and easy to use. The Team at The Marketing Clan are such a pleasure to work with as they are so experienced, knowledgeable and reliable.
Maxine Edwards, Manager of Shoalhaven Neighbourhood Services.
